There are plenty of resources that are dedicated to providing ample information about search engine optimization.
However, what is rather surprising is that there are still quite a great number of people who seem to be lost as to what SEO writing is all about. In most cases, these individuals are late adopters of SEO and as such are still learning the ropes of the trade.
A notable SEO company in Chicago should be able to tell you how to use SEO content to your advantage. But to begin with, here’s an overview of it.
What is SEO writing?
The aim of SEO is to bring in more traffic to your website. This is done by making sure that your website ranks very high on the results pages of major search engines. Ranking high on these SERPS means that your website has to be visible to robots in the internet. These robots will be looking for a clue, a keyword. SEO writing, therefore, is all about writing content for the reader using the correct keywords.
You can come up with your keywords yourself. However, this has to mean that you really understand what your target market is trying to search for whenever they use a search engine. This is where online tools come in; they can examine what keywords are trending and which ones are generating a lot of searches every month. You can then tweak your keyword a bit to suit your content.
How Do You Write with Keywords?
Now that you have the keyword, you can now write the content for your website. Make sure that the keyword is located in your title as well as in the headline. If you have subtitles and external links, these should contain the keywords as well. And of course, your actual article or content should contain the keyword.
Should You Flood Your Content with Keywords?
The more keyword you have on your content, the greater the visibility, right? Wrong. While it does make you very visible, it does so in a negative way. Although there are no clear standards as to what constitute the correct keyword density, some experts say that 3 to 7 percent of the content should be enough so as not to appear an overkill. There are also online tools that can help you determine the recommended keyword density depending on the word count of your article.
When you know how SEO properly works, you’ll be able to create content that generates traffic.