Social Media PlatformFacebook has increasingly become popular for businesses looking to reach out to a large audience. With an estimated 1.5 billion people on the social media platform, it’s no wonder marketers and advertisers are spending huge sums of money to increase their brand’s awareness. As a business, having a profile on Facebook doesn’t cut it.

You need to engage with the users and build a community of people geared towards the product and services you’re offering. How do big brands manage to get thousands of likes? Design8 and other digital marketing experts say that it’s all in the strategies they implement.

If you’re running a small business and don’t have the time to devote to your social media accounts, you can hire a social media expert who can increase your presence on Facebook. Here are some ways to improve your likeability on Facebook.

Use Facebook ads

Many business profiles on Facebook do not take the time to invest in FB ads. You can easily create ads to boost your posts further. Additionally, if you already have an AdWords campaign, you can use Facebook for cross-channel remarketing. This means that you get to reach out to people you’ve already connected with on your AdWords campaign.

Pin important posts

As you create new posts, they’re pushed down on the page. If you have an important post that you would like your users to see, you need to pin it at the top of your page. When users visit your page, they’ll first see this pinned post before seeing the rest of the posts on your timeline.

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Engage your users

Just having an ad or content won’t get you more likes on Facebook. You need to encourage users to engage with the content you create. When users to comment, you can thank them and answer any questions they may have.

These are some of the ways you can improve your likeability on Facebook. Keep them in mind, so you can make the most of your social media efforts.