If you are running a brick-and-mortar business that has an online presence, never lose sight of your local customers. Even as you are targeting people online, the market in and around your geographical area still offers the highest quality of customers that you can have. Since your location is convenient for them, these customers are more likely to purchase from you. Make the most of this situation by creating a digital marketing strategy that specifically targets them.
Here are some ideas that you might want to incorporate into your online marketing campaigns:
Optimize your site
Reliable online marketing companies, such as Back 2 Black Agency, note that a local search strategy will increase your website’s chances of being found by potential customers, whether on mobile or desktop. The trick is to optimize your website using geo-targeted keywords and phrases.
Draw attention to your address and operating hours
One of the first things that local customers look for on business websites is the address, followed by the hours of operation. So make sure that these details are easy to find or prominently displayed on your contact page. Speaking of contact, make it convenient for customers to get in touch with you at all times. In addition to your phone numbers, remember to offer them your email address and social media accounts.
Be active on social media
Social media is probably the best online tool that you can use to target potential customers. That is, as long as you can engage people online. You can do this by regularly posting things that are not just about your products or services, but also pieces of information that are relevant and useful to your intended audience.
Ultimately, remember to include a clear and compelling call to action on your website. Do you want your customers to call and schedule an appointment? Does your business accept walk-ins? Make it clear to your audience what steps they should take when they need to do business with you.