In the age of visuals, smart use of graphics is a powerful advertising tool. Images are an influential device that can work far more effective than texts alone, an expert from Smashhitdisplays.com explains. Books and paintings are immortal, but the latter can evoke strong emotions and express ideas vividly at a glance.
Brilliant use of visuals can help you send your message across without even saying a word. Graphics allows you to compress everything you want to say in a limited space. Be it in a trade show display booth or on social media, compelling images always have a place in any avenue.
However, it shouldn’t just any visuals; it has to be thought-provoking. Your goal is to make your audience stop and think, capturing their attention amid all the distractions in the environment. To achieve that, here are some effective techniques:
Be a Storyteller
Powerful graphics aren’t just visually stimulating, but also carry a story. It may only be one image, but it should be evocative enough to make the audience think of the possible sequences that lead to the current illustration, or inspire them to imagine what might happen next.
More often than not, adding a short snippet is the key to prevent ambiguity. Arousing curiosity creates the risk of polar interpretation. Unless this is exactly what you want to achieve, a handy caption is imperative to keep the audience from seeing your visual in the wrong way.
Appeal to the Emotion
Apart from making it interesting to the intellect, your graphics should be like a tap on the emotion. Make yours easily relatable to bring a much deeper impact on the audience. Triggering certain emotions is a clever way to make your graphics memorable.
Create an Intrigue
Whether they’re caricatures or real-life pictures make your graphics intriguing to captivate the audience. If your graphics don’t deserve a second look or are not arresting enough to be worth of a long stare, your ad would be easily forgettable.
Graphics are influential if you use them right. You have to put a lot of thought on its every element to ensure you convey your message big time.